Afropunk

EVENT: The Senegalese chapter, AFROPUNK The Takeover Dakar will be the first Afropunk event in West Africa, indeed, a smaller and more intimate version of the much bigger festival we got so familiar with. Since, our lovely PAR member is Culture Manager on Afropunk and keep on pushing and bringing new ideas of artistic content to that great Festival we particulary love here.

Micasa Lab

INNOVATION: A conceptual design program for Switzerlands largest furniture retailer. We created a series of products to highlight different aspects of the brand. Widely reported in global media.

Petro Wodkins

ART: The Russian artist Petro Wodkins needed our help producing and communicating his artworks, something which helped him becoming a fast rising star on the global art scene.

La Rafinerie Paris

EVENT: It all started with an idea and a desire... La Rafinerie  was co-founded by a member of PAR 

The Parisians out there have already heard of this visionary duo. A member of Par is a founding member of La Rafinerie in Paris. From Gilles Peterson to Erykah Badu to Bonobo, La Rafinerie and its daring and eclectic artistic direction still thrills the Parisian nights for the love of music! 

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Wheelys Cafe

BUSINESS DEVEOPMENT: Wheelys Cafe was co-founded by a member of the PAR agency. We did the design and communication for this eco friendly chain of bicycle cafés and took it from 1 cafe to several hundreds in just a few years and established cafes all over the world. More countries then Starbucks actually.

Je suis bonne
je suis une femme

EVENT: Or How to turn your activism into a powerful  arty business?

 It all started with a bloomy anniversary ... the 100th celebration of International Women's Day!  A feeling of injustice shared by these people we met on the road to life which led to an exhibition, then a collective then a party, then a business networking between women. Whatever it is, the way you tell your story online can make all the difference.

Teddybears over Belarus

ACTIVISM: PAR don’t like dictators. A founding member of PAR went so far he together with some friends bought an airplane and assembled an army of teddybears which then was illegally flown over the last dictator in Europe, Alexander Lukashenko in Belarus and the bears was dropped in parachutes holding signs demanding free speech.

Daara J Family

CONCEPT DEVELOPMENT: It all started with a meeting 20 years ago, then another meeting, and another meeting and another and it all ended in a patio with a jukebox, creative people and volunteers and then... a video clip, and it's not over... because there are still a lot of people on the road.

Moby Mart

INNOVATION:The countryside is losing its stores and the cities are populated with generic multinational superbrands. PAR has one member who is a guest professor in design at the Hefei University in the Anhui Province, China and here we developed a new solution for the store of the future. Self driving and autonomous stores. Hailed by global media as Forbes and Wired. Now being deployed
around the world. Meet Moby Mart.

Pillowfight Worldcup

STORYTELLING. When the Austrian sport retailer Hervis wanted to re-brand themselves as more fun and edgy we created a story which took Austria by storm. A PAR member assembled and trained a national team of pillow fighters and arranged a World Cup in New York. A story about the world most unlikely national team and a gold medal.

LSD

BUSINESS DEVELOPMENT: "When the cat's away, the mice will play" LSD Café has been the place of all possibilities. In the heart of the parisian 2nd district, it was imagined and created as an anti-conformist shelter where, in top of to eating well, the parisians could find everything they needed to laugh, dance, read, knit, breathe, love each other, learn, and even pouty... If you didn’t got to experience it, stay tuned since LSD PAR Edition is being planned.

No More Woof

INNOVATION: What if dogs thoughts could be translated into English? Part of the PAR team decided to build a device in order to try out just this. No More Woof became a global phenomenon and even made it into the book Homo Deus by Yuval Noah Harari.

Flower Shell

INNOVATION: Ammo that bring life instead of taking it.
PAR was part of developing this ground breaking concept
and with it not only inspired the US Military to go green
but also made it all the way into the most sacred rooms of science, the Smithsonian Institute.

The Nordic Society for Invention and Discovery

INNOVATION: Part of PAR was part of co-founding one of the most innovative Innovations Hubs in Europe, the Nordic Society for Invention and Discovery. We developed ground breaking technology like (flying carpets for dogs) and was featured in media all over the world. When Volvo wanted to associate themselves with innovation, guess who they called.

Tshirt Store

PAR member co-founded the Tshirt Store. Dedicated to tshirts and the messages and joy they spread a chain of minimalistic stores spread over the world. From Stockholm, London to Hong Kong. In the process some 500 tshirt designs was made.