PEOPLE ALONG ROADS
We are not just here to make you visible. We are here to help you matter.
Assisting brands, organizations, and artists to discover and tell their stories, designing strategies, visuals, and narratives that resonate. From identities to immersive installations, from creative ignitions to long-term brand development, we create with intention and heart.
The Three Latest news
Ami featured in the Spring Issue of Numéro China Art.
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Per talking about the unexpected in the world of Algorithms.
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Trailer released, a film about undocumented immigrants in
the US. Watch Trailer
Creative advisors & visual identity for the talented rapper ICY TPLC - Paris
Strategy, visual production & representation for the artist T.I.E. - Paris
Creative & Production Management for Diasporic Dimensions at Danish Royal theatre - Copenhagen
Per Cromwell working closely with The Great Exhibition in order to reimagine a creative studio.
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So what does PAR Studio do? And who are we?
PAR Studio consists of Ami Weickaane and Per Cromwell. Two senior cross disciplinary creatives based between Paris, Dakar and Stockholm.
PAR Studio is doing Graphic Design, Art Direction and Strategy. Concept development and Creative Direction. We do Exhibitions and Publications. Producing Film, Photography and Art. We Curate and Represent artists. We do it with a global and curious mindset. Read more
From Paris to Dakar & Stockholm to the corners of the globe, we work with a diverse range of clients, including foundations, NGOs, artists, and brands.
Companies, people and organizations we helped.: IKEA, AfroPunk, Volvo, La Rafinerie Paris, Absolut Vodka, Edition JimSaan, Les Ateliers de la Pensée, SAS Radisson, Muus Du Tux, Malmö Opera, IKANO Bank, IIttala, XXXLutz, Hervis, Canal Plus, Arena, Swedish National Theatre, Micasa, Austrian Industrial Association, T.I.E, Majnun, Lijjanti, Wheelys Cafe, Moby Mart, Studio Total, The Tale Studio, SustaiNordic, Skewed Conversations, Sisters, Brothers, The Swedish Feminist Party, Belarusian Opposition, Pressbyrån, SPAR, Swedish Builders Union, Swedish Metal workers Union.Gothia Hotel, Clarion Hotel, Arvika Music Festival, Malmö City, IF Insurances, Stenströms, Amelia Magazine, The Free Lunch Commission, Nordic Society for Innovation and Discovery, Petro Wodkins, Sound of Power, ArkDes Museum, Stockholm Technical Museum, and many more.
Some recent projects
Gastronomie / Senegal
TABLE PANA
Concept development & Graphic identity.
Immigrants and social affairs / Detroit
ABISA
Creative agency & Film Production.
Home Furniture retailer / Switzerland
MICASA
Graphic identity for event production company.
Philantropy Platform - Britanny
BOEM
Graphic identity.
Equality platform / Europe
EUROPEAN ALTERNATIVES
Advisory board member.
Publisher / Producer - Dakar
WOTI PRODUCTIONS
Strategy, Design and graphic production.
Feminist platform / Europe
ROOM TO BLOOM
Advisory Board Member.
Life style Magazine- Sweden
SKEWED MAGAZINE
Creative Advisor, Photography & Content Curator.
Museum - Dakar
MUSEUM OF BLACK CIVILISATION
Graphic identity, Content production & Curation.
Beer brand - Germany
HERRNBRAU
Graphic and Film production as well as animations.
NGO - Democratic Republic of Congo
MALAIKA
Scripting and editing a film for Education of young girls.
Art Center & Gallery - Stockholm
SOUTHNORD
Web design,Graphic identity,Creative adviser & Brand Strategist.
Sport - US/Sweden
BITREFILL
Directing and filming NBA star
Spencer Dinwiddie for a commercial.
Crypto Currency / US
BAMBUMETA
Animation & Motion Graphic project.
Venue - Stockholm
HAMBURGER BÖRS
Graphic identity and animations.
Music label and Promoter - Malmö
SHE MUSIC
Graphic identity for event production company.
Packaging concept & Design - Australia
PILOT
Packaging & Graphic concept for a sustainable packaging solution.
Magazine - Austria
FREE LUNCH COMMISSION
Concept development Austrian magazine & NGO.
Retail Design / US
ROSS
Art Direction and Design for American retailer ROSS.
Machine producer - China
ACEPACK
Visual identity and Brand strategy. Chinese manufacturer.
Awarded Publishing House - Dakar
EDITIONS JIMSAAN
Web design,Graphic identity,Creative adviser & Brand Strategist.
Banking - Sweden
IKANO BANK
Animation.
What matters
Experiences create memories. Memories create us. The most efficient way of making an impact is acting in way that creates an reaction. It’s like Newton's third law. For every action, there is an equal and opposite reaction. It’s a chain of events. A good story is not what you tell someone. A good story is when your impact is being retold by others. Your actions generate a reaction.
With an extensive background in Events, Art, Communication, Design, PR, activism and Film we help brands and organisations to create experiences that create an impact. Designed to be re-told and for travelling we shape narratives based on actions and not words.It can be a music festival, a conference, a film, design or innovation. A restaurant concept or a revolution. The methods are the same. Together we tell stories made to be re-told.
Supporting people, monitoring projects, and embodying your ideas, that's what we do.